Everyone is encouraged to go purple & participate on social media for Spirit Day on Thursday October 16th. Millions wear purple on Spirit Day as a sign of support for lesbian, gay, bisexual & transgender (LGBT) youth & to speak out against bullying.
Spirit Day was started in 2010 as a response to the young people who had taken their own lives after facing bullying incidents. Spirit Day has since garnered widespread support from celebrities, TV news & entertainment programs, corporations, organizations, schools, local communities & even national landmarks. This year actress & trans activist Laverne Cox, the Emmy nominated “Orange is the New Black” star will light the iconic Empire State Building in purple on October 16th.
This is first time that the New York landmark has taken a stand against bullying & gone purple for Spirit Day. Sarah Kate Ellis, President & CEO of GLAAD stated, “By recognizing National Bullying Prevention Month & lighting in purple for Spirit Day, the world’s most famous office building is supporting countless kids across the world. At a time when eight in 10 LGBT youth are harassed at school, it’s critical that we let them know it’s okay to be who you are.” Spirit Day is made possible by the generous support of its national partners PepsiCo & Wells Fargo, as well as official partner Comcast-NBC Universal & supporting partners American Eagle Outfitters & Kirkland & Ellis.