๐Ÿ‡จ๐Ÿ‡ฆ ๐Ÿ’–I Matter, You Matter, We Matter๐Ÿ’–

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I Matter~You Matter~We Matter

We Matter is a national campaign designed to share the message to Indigenous youth struggling with suicidal thoughts and other hardships that no matter how hopeless or lonely things feel, there is always a way forward.

Suicide rates for Indigenous youth are several times higher that of other Canadians, as well as instances of addiction, abuse, violence, and many other issues. We believe this doesnโ€™t need to be the case.


Our mandate is to communicate to Indigenous youth that their lives matter, and to provide resources to encourage and support those in crisis while fostering unity and resiliency. We provide a forum for people across the country to share video messages of hope and positivity with youth who are going through a hard time. By sharing our stories, our words of encouragement, and our authentic messages of hope and resilience, we help to make a community stronger. We remind youth that I matter. You matter. We matter.


The We Matter Campaign was concepted in the summer of 2016 by two First Nations with-love-smiley-emoticonsiblings, Kelvin and Tunchai Redvers, whom started We Matter with the belief that hope can be brought to Indigenous youth who are feeling alone.

Growing up in the Northwest Territories, they saw potential to connect Aboriginal youth, and provide help and guidance in an interactive, multi-media format. You can take part – by creating a video, artwork, or story – or simply watching and sharing (to friends, family, facebook, or even schools), you can also visit us atย our website or facebook.


As We Matter grows, we hope to have video, art and written submissions from every Aboriginal community across Canada so that all youth can feel the support of their home community. We encourage you to add your voice. Your feelings of sadness, your feelings of hope, your own lived experience and your resilience can help remind youth why their lives matter. Every voice added makes a real difference.


We are reaching out to share our messages in hard copy formats. Please connect with us if you would like to bring We Matter to your community. info@wemattercampaign.org

itgetsbetter-300x183Our model of sharing messages of hope and resiliency was based on the It Gets Better Project, an initiative to share videos of hope and positivity with LGTBQ youth. These messages remind youth that life becomes easier and gets better if they can get through the difficult teenage years.

We thank the It Gets Better Project for their ongoing support as our Organizational Partner, and encourage you to visit their website for more videos addressing community, strength and resiliency in the face of adversity.



We Matter has only been possible thanks to the kind support of the people and organizations who believe in a world where Aboriginal youth have the resources to overcome hardships, struggles with mental health, and suicidal ideation. Please visit Our Partnersย page to learn more.

Visit We Matter on facebook


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