The greatest self is a peaceful smile, that always sees the world smiling back.
~ Bryant H. McGill
Smiling Land Foundation is a national registered charity and consists of ordinary people with extraordinary plans and the hearts to match. The Board of Directors are proud Newfoundland and Labradorians who have come together to spread joy to the province they love, most of whom reside in other parts of Canada.
The Foundation strives to spread Canada’s warm and welcoming East Coast culture and spirit through the Rockin’ Big Give fundraiser, held in Toronto and St. John’s, in support of charities in Newfoundland and Labrador. This one-of-a-kind party caters to an adult audience looking for a uniquely east coast cultural celebration while contributing to a worthwhile cause.
Since its inception in 2008, the Smiling Land Foundation has contributed funds to charities “back home” in Newfoundland and Labrador. To date, the foundation has donated in excess of $1.4 million supporting Daffodil Place, Ronald McDonald House, Vera Perlin Society, Boys and Girls Clubs of St. John’s, Young Parents Association, Rainbow Riders, Special Olympics, Health Care Foundation, the Dr. H. Bliss Murphy Cancer Centre, the Home from the Sea Sealers Memorial in Elliston, LSPU Hall, the Nunatsiavut Government’s Torngat Mountains Basecamp Youth Leadership Program and the Froude Avenue Community Centre.