AMWAY CANADA LAUNCHES CONSUMER ADVERTISING CAMPAIGN ON MSN.CA

We are excited to announce the launch of a new partnership between Amway Canada and Microsoft Advertising Canada intended to increase awareness of the Amway, Nutrilite and Artistry brands with consumers through a unique digital advertising campaign.

The campaign has been designed to accomplish a cut-through strategy, focused on intercepting consumers when they are in information-seeking mode within core lifestyle environments (health, fitness, home, beauty, and finance), attracting their attention and driving them to amway.ca for further information.
The new campaign will run on the English and French MSN Lifestyle pages throughout 2013 and is the first execution of its kind on the MSN Lifestyle pages.

The campaign consists of…
• Exclusive title sponsorship of three custom MSN.ca Lifestyle page takeovers
• Alignment of our products to seasonal demand, with the first collection focusing on True Beauty (followed by Bath & Body in Q3 and Home Sweet Home in Q4)
• Creating awareness of Amway and its key product brands in a relevant environment, when purchasing decisions/considerations are being made
• Inclusion of branded content (editorial and advertorial), as well as rich media and video
With the inclusion of leaderboard and banner ads, custom backgrounds, Facebook module integrations, polling features and Skype homepage masthead takeovers, this robust advertising program has been designed from the bottom up to drive brand favorability and awareness.

Check out the campaign launch:

English Sponsorship: http://lifestyle.ca.msn.com/beauty-fashion/true-beauty/

French Sponsorship: http://styledevie.ca.msn.com/mode-beaute/en-beaute/

WE’RE SEARCHING FOR 10 OUTSTANDING YOUNG CHANGEMAKERS
Enter for a chance to win a $10,000 USD to a registered nonprofit organization of your choice!

As part of a longstanding tradition of helping to better the lives of children, Amway US is awarding a charitable grant to our philanthropic partner organization, U.S. Dream Academy, for its Safe Passages program. The program helps provide children with a safe route home from school each day. The grant presentation will take place at the Amway-sponsored We Day Seattle event on March 27.
But it doesn’t stop there! Amway North America is also giving young changemakers a chance to win a grant for charity through Amway’s Who Cares Challenge: Youth Leadership Contest.
The contest is designed to help young leaders amplify the good work they are currently doing by awarding 10 winners each a $10,000 grant for the nonprofit organization of their choice. Free the Children, the entity behind the We Day movement, will offer a mentor to each of the 10 winners to help them realize their vision. In addition, the top five winners will receive a trip to a We Day Minnesota event in the fall.
Over the next 10 weeks, Amway will be collecting contest entries from teens and young adults ages 13 to 22 across the United States and Canada through a special website. Entrants will be asked to share their stories of leadership in local community service for their chance to win.

For more information and to enter the Amway Who Cares Challenge, visit WhoCaresChallenge.com beginning March 27, 2013.

https://www.amway.ca/MelvinKinden
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